Beats by Dre – Solo Selfie Campaign

Beats by Dre – Solo Selfie

Campaign to promote Beats by Dre Solo 2. The aim for the campaign was to start a movement that would ignite social media and get people hype about the Solo 2. Utilizing the new Slow-mo iphone feature we devised an idea that would be the perfect self expression platform for the audience. We also created a competition trying to find the most created renditions of the solo selfie and promoted it with fun films featuring international influencers.

Role: Creative Director

Agency: RGA



Online Experience

Microsite to promote the Solo Selfie movement. The site allowed users to learn how to make a Solo Selfie via hilarious How-to-videos hosted by influencers.