Jordan – ASW 2014
The All Star Weekend is an annual extravaganza for the basketball community, and the perfect place to show the love for brand Jordan. We created a social media activation that allowed fans to show the love that they have for the Jumpman. The biggest fans would be surprised and delighted with exclusive product and access to exclusive viewing parties, where they would mingle with the brand Jordan family and influencers. Art direction was based on mysterious visual posters that showed up in real life and in digital. Each piece would have embedded codes and clues that fans would need to decipher.
Role: Creative Director
Agency: AKQA SF
These posters drove the overall art direction, which was influenced by code, and hieroglyphics.
Social Media Posts
These acted as information points for fans, fans would be glued to our #TakeFLightNOLA as it was the only way to find out what was happening that weekend wth the Jordan Brand.