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Jordan – B23

Jordan – B23

The power of the mind and body working together in unison is the most incredible thing to witness and that was what people saw when they watch Michael Jordan play. But how did MJ become they great, focused and relentless? He trained harder than any of his peers, he knew the power of the mind to influence his game and he used his knowledge of self to become the greatest basketball player to play the game. We wanted to give this training and insight to budding athletes, so we created this training platform called B23. An app that would allow users to get the mind body and soul training to become great.

Role: Creative Director

Agency: AKQA SF